You did it. What’s next?
1. Thank everyone!
- Send personal messages and ask for feedback. Use event comments or discussions to start conversations.
2. Update attendance.
- If anyone was a No Show, follow up and let them know they were missed! Keep a positive attitude and invite them to your next Meetup.
3. Schedule the next Meetup.
- Get something on the calendar ASAP. If you don’t have the next one scheduled already, ask members to contribute ideas. Encourage people to RSVP while you’re talking in real life.
4. Notify everyone about what’s next.
- Send a mailing list message with any updates.
5. Consider feedback.
- Find out what everyone loved and what could be better next time. Was there too much coding and not enough coffee? Reevaluate and brainstorm on how to improve.
Congratulations! You’ve created a new group to bring people together IRL.
People out there share your passion, but how will they find your group to make that connection happen? Good news: Meetup is here to help!
Shayak Banerjee, senior engineer on the Machine Learning team at Meetup, shares some insights about how we use algorithms to help connect your new group with the members who are most likely to be interested in joining.
It all starts when you create your Meetup group
When you create your group, you lay the foundation for finding members by choosing your group name, description, location, and topics. Think about what potential members are looking for in a Meetup as you customize your group page to be clear, authentic, and welcoming.
Next: your Meetup reviewer
Once your new group is created, a community team member at Meetup HQ reviews the details (location, topics, name, and description). They’ll ensure everything aligns with our community guidelines, and may update your topics or filters to help you find your community.
If you’re bringing together people with specific characteristics (e.g., Moms of Orange County or Kayaking for People in their 30s and 40s), the reviewer will set those filters in order to find them.
The Meetup platform has tens of millions of users and processes close to 500+ new groups every day. Meetup balances the needs of organizers (publicizing new groups to encourage membership) with the needs of members (sending relevant emails). So how does Meetup actually determine which members to alert about your new group?
When you have this much data to sift through, it’s time to call in the machines. Over time, our computers get better at the task by using techniques known as “machine learning.”
Clear and detailed information (like location, topics, title, and description) means better output from the machines. Here are some ways the computers can build on the information you enter to find your potential members:
Location location location
Since Meetups involve meeting in-person, location is a strong component of our algorithms.
We use zip code, city, state, and country for groups and members to make a good match. We also look at other groups in the same zip code as you, their members, and where they come from.
Expanding the list of topics
Choosing topics is the best way for members to show interest in future groups. Our algorithms match members and groups that have selected the same topic. However, there are thousands of topics and an organizer can only pick 15 to define a group.
Don’t stress—Meetup automatically expands the list of topics to best find members interested in your group. Let’s say you picked snorkeling as a topic for your group. Based on topics selected by other Meetup groups and members, the algorithm will spot an overlap between snorkeling and scuba diving. Our emails will then reach out to members interested in both snorkeling AND scuba diving, telling them about your new community!
Meetup considers member-entered information like age and gender when promoting groups with a designated demographic, like Kayaking for People in their 30s and 40s.
However, not everyone specifies their age or gender, so Meetup may use clues like other groups they are part of, and the age/gender focus they have. The Machine Learning team is constantly refining and improving this process.
Active members (those who RSVP, join groups, send messages, etc.) are more likely to consider joining new groups. As a result, new group announcements go to active, engaged members.
Let’s do it!
Your Meetup matters. We’re excited to introduce your new group to potential members in your community and help you find your people!
Shayak Banerjee, Senior Machine Learning Engineer at Meetup.
Whether it’s your first Meetup or your hundredth, think about the experience you want to create.
Make sure your ideal place helps achieve your goals. You want to consider everyone’s needs.
How many people are coming?
What kind of space do you need for your activities?
- Do you need room to dance? Do yoga?
Do you need any specific amenities?
- Internet access
- A/V equipment
- Secure storage space
Do any of your members need accommodations?
- Wheelchair accessibility
- Family restrooms
- Restrooms or space to change clothes
Select a place where everyone will feel comfortable. Decide what atmosphere matches the goal of your Meetup, and keep it in mind as you search for possible venues.
If you’re meeting in a business, connect with management to let them know you’re coming. Encourage your members to be supportive by buying a beverage or a snack.
What do you want your Meetup to look like?
- A book club discussion in a quiet and casual cafe
- A facilitated discussion among entrepreneurs
- A lively happy hour during a baseball game
WeWork: Meetup and WeWork have launched a program to make beautiful space available, free of charge, for your next Meetup. Organizers who have used the spaces, love them. Learn more about the program to host your Meetup at WeWork. We’ll let you know when there’s availability.
Yelp: Yelp is a quick way to find opinions about local spaces. Yelp reviews often contains venue details you might not see on a space’s website. You can quickly crowdsource data about whether a place takes credit cards, has ample parking, and if it’s considered good for groups overall.
Google Maps: You can use Google Maps to easily get a sense of the spaces in a local area. You can read user-created reviews, see what times a place is busiest, and see suggestions for other similar venues in the area.
Crowdsourcing: The members of your Meetup are passionate about the same thing you are, so they likely already have some good ideas about where to go. Ask them to share their ideas — you may find someone with a connection to the perfect space.
Local community spaces: There are likely many community-oriented options available for minimal costs. If they match your desired atmosphere, try reserving time at one of these options.
- Community Centers
- Rehearsal studios
Whatever space you decide on, check it out in real life. Pictures, reviews, and recommendations can’t replace an actual experience.
You’re finding your people and building a community — congrats!
There are a lot of ways you can deepen your relationships and elevate your community.
Be welcoming online and IRL
Communication builds trust and relationships. The way you interact with your members online is as important as the way you interact in person.
- Welcome everyone: Your members are your guests; welcome them the way you’d welcome someone into your home. Create a welcoming routine that works for you. Send out an automated welcome message to every new member and introduce them to others by starting a conversation on the Meetup group’s homepage.
- Be informative: Keep your members in the loop! Update your Meetup group’s events when times and locations change.
- Be a resource: Your members are looking at you as their guide — make sure you are answering their questions and offering solutions consistently.
Listen and collaborate
Gathering feedback shows that you’re listening to your members.
- Be open: Let your members know that you want to receive helpful feedback, and that you’re prepared to make positive changes. Listening and acknowledging their ideas means a lot.
- Be honest: When gathering feedback, be honest by following up with your members about what you’re able change and why you might not implement some suggestions.
- Be transparent: Acknowledge if you don’t have the answer to everything that comes up. Let your members know what your goals are and don’t be shy asking them for help.
Build in socializing
Even if your Meetup is centered around a specific activity or presentation, create time for socializing. For example, if you’re all attending a movie together, make plans to meet at a nearby bar or coffee shop so everyone has time to make introductions. If you’re leading a presentation, set time on your agenda for open networking so everyone has a chance to make connections.
Relationships take time. Keep at it. You’ll end up with the strong community you’re looking for.
- Making the most of your RSVPs
Want to learn more in person. Join the orgaizer network and see if there is a real life Meetup happening around you. There be people who have done this before, ready to help and you can be part of something special.Join the org network