Members join Meetup groups for a variety of reasons
Members join Meetup groups to…
- Learn something
- Do something
- Build relationships
Your group has a connected, welcoming, and passionate community with common goals, and your groups homepage tells a story.
Here are some way to make a group that encourages people to show up:
DO: Have a welcoming and accurate description.
Set expectations. A local book discussion or a coding class might be exactly what a potential member is looking for, but if your description is too short or overwhelming, they might not take the next step and join. Balance is key.
Give potential members an idea of your group’s vibe. Be clear about what should they bring to the table when they attend your events, and what experiences they’ll leave with.
DON’T: Overcrowd your description with rules.
Focus on the positive qualities you want in your community and paint a picture of the members you want to join.
DO: Choose photos that highlight your personality.
Use a clear photo of yourself on your organizer profile. Having a good photo will let potential members know you’re a real person, and starts building trust before you meet.
Select a cover photo for your group. If you don’t have group photos yet, that’s okay! Choose a photo that represents your group’s identity.
DON’T: Use blank or generic photos.
Having no photos on your profile or in your group is a missed opportunity! A great photo tells the story of who you and your members are.
DO: Keep your calendar full of awesome events.
When an event ends, get your next one scheduled ASAP. Collect suggestions for new activities and give your members something to look forward to. Find a consistent cadence that is right for you.
DON’T: Schedule events you can’t attend.
An automatically recurring event ensures your calendar stays packed, but you have to manage it. If you have an event you can’t attend, cancel it and update your members.