Your event is on the calendar and people are coming! How do you get them to actually show up?
Communication is key: Let your people know you’re excited to spend time with them.
Build trust before you meet
- Post comments on the event's page. Ask questions: What brews are you looking forward to tasting? Has anyone hiked this trail before? Get the conversation going before you even see each other.
Send personal messages to new members and first-timers
- Let new members know there’s an event coming up.
- Tell first-timers you’ll be looking for them and make sure you’ll know how to find each other. If they know you’ll be there with the welcome wagon, they’ll be less likely to bail.
Get in touch with your attendees
- Contact everyone that said they’re coming. Remind them you’re looking forward to debating the merits of the cold brew vs. iced coffee or that your new boots are ready to be broken in.
- Balance your communications. Everyone has a full inbox — if you’re communicating too much, your most important messages will get lost (or your members may choose to not receive them at all). Keep it to one or two messages before an event.
Make time for everyone at your event
- If you get occupied running the show, ask your more outgoing members to help look out for newcomers.
- If you have a leadership team, this is a great time for them to step up and help show your community’s values.
Celebrate every Meetup event, no matter who turns up
- Share photos afterward to celebrate the cool things you did or the new stuff you learned.
- Ask for ideas for the next activity and have another event on the calendar for the newly-inspired to attend.