Your Meetup is on the calendar and people are coming! How do you get them to actually show up?
Communication is key: Let your people know you’re excited to spend time with them.
Build trust before you meet
Post comments on the Meetup’s page. Ask questions: What brews are you looking forward to tasting? Has anyone hiked this trail before? Get the conversation going before you even see each other.
Send personal messages to new members and first-timers
Let new members know there’s a Meetup coming up.
Tell first-timers you’ll be looking for them and make sure you’ll know how to find each other. If they know you’ll be there with the welcome wagon, they’ll be less likely to bail.
Get in touch with your attendees
Email everyone that said they’re coming. Remind them you’re looking forward to debating the merits of the cold brew vs. pour over or that your new boots are ready to be broken in.
Balance your communications. Everyone has a full inbox — if you’re emailing too much, your most important messages will get lost (or your members may choose to not receive them at all). Keep it to one or two messages before a Meetup.
Make time for everyone at your Meetup
If you get occupied running the show, ask your more outgoing members to help look out for newcomers.
If you have a leadership team, this is a great time for them to step up and help show your community’s values.
Celebrate every Meetup, no matter who turns up
Share photos afterwards to celebrate the cool things you did, or the new stuff you learned.
Ask for ideas for the next activity and have another Meetup on the calendar for the newly-inspired to attend.